Alaska Airlines Club 49 has been a flagship account for MSI for over 10 years. In that time, we’ve promoted, grown and celebrated Club 49 and the travel benefits it provides to Alaskans. In 2021, we set to make new TV commercials that focused on testimonials from real Alaska guests. The commercials were delivered in an interview style in two locations: the Ted Stevens Anchorage International Airport and the Alaska State Fair in Palmer. These interviews were edited into a set of commercials that are each unique, but complementary, and highlight one of the four Club 49 benefits. We also produced complementary radio commercials for this campaign.