Advertising looks a lot different today than it did when Laurie Fagnani founded MSI communications in 1995. Since then, she’s grown the business into a leader in Alaska marketing, with more than 20 full-time employees – from designers, writers and video editors to the very best account managers in the state. She did it all while adapting to the changing landscape of how we communicate.

TV, radio and print are still powerful channels to reach Alaskans, but the way we interact with them has changed dramatically – and MSI continues to grow and change alongside them.


When it comes to video, MSI is just as comfortable filming across Alaska as we are animating right in our Anchorage editing studio. In either case, diligent creative design and pre-production planning ensures all the details are covered when it’s time for the cameras to roll. Our full-time editor turns raw footage into award-winning video, TV commercials, internal communications and other animated content that produces results. Need something else? Give us a shout!


Our state-of-the-art, in-house recording studio and editing suite allow us to quickly produce radio ads and video voice overs. That same guy who makes video magic? He’s got your back for radio, too. Plus, our copywriter used to be a radio host, and knows the ins and outs of packing big amounts of information into short radio spots.


Print continues to be a critically important communication medium, but it’s evolved into much more than brochures and newspaper ads. Print is all around us, from trade show booth graphics and full wall displays at airports to corporate annual reports and visitor guides, and branded corporate koozies. Print requires a sophisticated understanding of color and scale, imagery that speaks to your customer, and copywriting that delivers your message. It also requires attention to a thousand details from concept to printing. Our agency has done it all and knows how to make your print project – large or small – get noticed.