Sealaska challenged MSI to create a booklet for young adults and their parents, prospective interns, shareholders and potential scholarship recipients that would leave a lasting impression on them. The goal was to highlight the variety of ways Sealaska looks to help its young shareholders and community members – but with more staying power than a brochure.
Our artists created a booklet that stayed on brand, but had a younger, fresher look to appeal to the potential audience. They drew inspiration from Sealaska’s most important resources – the oceans, forests and people of Southeast Alaska. The result was a memorable booklet showcasing past program participants superimposed on the land and resources so important to Tlingit, Haida and Tsimshian culture.