As Alaska’s largest renewable resource, the Alaska Permanent Fund is an incredibly important asset. In 2022 – a challenging year for the fund in the eyes of many – MSI worked with APFC to produce a 68-page annual report focused on the theme “Perspectives.” Throughout the book, we utilized design elements such as image reflection and refraction to demonstrate that the same things that some people perceive as challenges can be seen as positive when viewed through a different lens. We customized a palate and font for the publication to set it apart from the brand’s corporate communications, showing flexibility and adaptability.