PFD Sale -

The PFD Sale is an annual tradition loved and highly anticipated by all Alaskans. Each year, we seek to provide unique creative announcing this exciting sale and we broadly place it across all media channels statewide. For 2022, a high-impact, bold-patterned graphic style was used to stand out in visual media. We kept the messaging simple, featuring “The PFD Sale” and associated dates as the only copy.