BP Alaska anticipated celebrating 60 years of Alaska operations in 2020 and asked MSI to develop a commemorative book a year ahead of time. The company wanted to give back to its many employees in a way that allowed their legacy and contributions to Alaska to be recounted in print form. MSI was challenged to create a book worthy of space on anyone’s coffee table. We constantly referenced that goal as we developed a book that is intelligent, factual, engaging and visually compelling.
Our final product utilized BP’s secondary set of colors to avoid a monotonous experience, setting it apart from previous publications celebrating business milestones. MSI dug deep to find historical photos rarely seen before, and to find stories that had significant impact on BP’s legacy; we then blended together the old and new.
The primary audience for this book was current, past and retired BP and ARCO employees; the secondary audience was the public at large. This project resulted in an 80+ page, hard cover, perfect bindery book. Over 3,000 books were printed and distributed on time and within budget. BP received many compliments from recipients, the most common being: “This book reminded me how proud I am to have been part of the BP Alaska team.”
We’d say we met our goal.